If we were to come up with a wish list of how a professional academic organization maintained its online presence, what would be on that list? In an age when the affordances of electronic communication are changing significantly the way we communicate, what are the best ways to maintain the best traditions of print culture while also pursuing the possibilities of digital culture? I’d like to propose a session in which participants collaboratively generate a list of recommendations. I learned a great deal as a participant in the process of revamping the web site and online presence of one scholarly organization (the Society for the History of Authorship, Reading, and Publishing, a.k.a. SHARP) and would be very interested in talking with others about this topic.